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in
| Title : |
Promoting the utilization of fingermill et and its products through public awareness activities in Kaski Nepal |
| Material Type: |
printed text |
| Authors: |
Sanjaya Gyawali ; Bharat Bhandari, Author ; Baral K P, Author ; Deepak K Rijal, Author ; Chowin K R, Author |
| Publication Date: |
2005 |
| Pagination: |
77-83 p. |
| Languages : |
English (eng) |
| Keywords: |
Finger millet and its products, public awareness, FM radio broadcast print materials food fair festivals |
| Abstract: |
This paper is an outcome of the NUS- Finger millet project implememet by LI-BIRD in collaboration with NARC and private entrepreneurs in Kaski district. It describes various methods used to promote one of the most neglected cereal crop; Finger millet despite its rich nutritional values. The project identified two main reasons for neglecting millet foods; lack of awareness on its nutrition and less product recipes among consumers and therefore, disseminated nutritional importance of millet foods via local FM radio, fairs & festivals, folksong competition, school programmes, workshop/seminars and other printed forms in urban and peri urban villages of Kaski. Diverse millet products were developed and linked withcafe, farmers' cooperatives and supermarkets for promotion. It has increased demand of millet flour and products in the urban market of Pokhara. At the mean time, perception ofrural people towards millet food has been changed positively. It has resulted growing millet crop with value in project villages. Among various awareness methods used, FA1 radio, print material. fairs and festivals proved more effective. School awareness programme can change the perception of young generations quickly . Thus, conducting awareness campaign has been realized to promote the utilization of fingermillet that further contributes to on-farm conserva tion as well.
|
| Link for e-copy: |
http://elibrary.narc.gov.np/?r=528 |
in
Promoting the utilization of fingermill et and its products through public awareness activities in Kaski Nepal [printed text] / Sanjaya Gyawali ; Bharat Bhandari, Author ; Baral K P, Author ; Deepak K Rijal, Author ; Chowin K R, Author . - 2005 . - 77-83 p. Languages : English ( eng) | Keywords: |
Finger millet and its products, public awareness, FM radio broadcast print materials food fair festivals |
| Abstract: |
This paper is an outcome of the NUS- Finger millet project implememet by LI-BIRD in collaboration with NARC and private entrepreneurs in Kaski district. It describes various methods used to promote one of the most neglected cereal crop; Finger millet despite its rich nutritional values. The project identified two main reasons for neglecting millet foods; lack of awareness on its nutrition and less product recipes among consumers and therefore, disseminated nutritional importance of millet foods via local FM radio, fairs & festivals, folksong competition, school programmes, workshop/seminars and other printed forms in urban and peri urban villages of Kaski. Diverse millet products were developed and linked withcafe, farmers' cooperatives and supermarkets for promotion. It has increased demand of millet flour and products in the urban market of Pokhara. At the mean time, perception ofrural people towards millet food has been changed positively. It has resulted growing millet crop with value in project villages. Among various awareness methods used, FA1 radio, print material. fairs and festivals proved more effective. School awareness programme can change the perception of young generations quickly . Thus, conducting awareness campaign has been realized to promote the utilization of fingermillet that further contributes to on-farm conserva tion as well.
|
| Link for e-copy: |
http://elibrary.narc.gov.np/?r=528 |
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Promoting the utilization of fingermill et and its products through public awareness activities in Kaski Nepal / Sanjaya Gyawali
