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Author Batra, Rajeev |
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Title : Advertising management Material Type: printed text Authors: Batra, Rajeev ; Myers, John G. ; , Edition statement: 5th Publisher: New Delhi : Prentice-Hall of India Publication Date: 2001 Pagination: XIII+754 ISBN (or other code): 978-81-203-1219-7 General note: AN: 6763, Includes index Keywords: Decision making; Society; Advertising Class number: 659.1 Advertising management [printed text] / Batra, Rajeev ; Myers, John G. ; , . - 5th . - New Delhi : Prentice-Hall of India, 2001 . - XIII+754.
ISBN : 978-81-203-1219-7
AN: 6763, Includes index
Keywords: Decision making; Society; Advertising Class number: 659.1 Copies (1)
Barcode Call number Media type Location Section Status NARC1006763 659.1, BAT Document NARC Library Documents Available
Title : Advertising management Material Type: printed text Authors: Aaker, David A, Author ; Batra, Rajeev, Author ; Mayers, J A, Author Publisher: New Delhi : Prentice Hall of India Publication Date: 1995 Pagination: 593. p General note: 4th Edition ISBN 81-203-0790-9 Languages : English (eng) Accession No : 2295 Call Number : 659.1, AAK Advertising management [printed text] / Aaker, David A, Author ; Batra, Rajeev, Author ; Mayers, J A, Author . - New Delhi : Prentice Hall of India, 1995 . - 593. p.
4th Edition ISBN 81-203-0790-9
Languages : English (eng)
Accession No : 2295 Call Number : 659.1, AAK Copies (1)
Barcode Call number Media type Location Section Status NARC1002295 659.1, AAK Document NARC Library Documents Available
